The AI SEO Playbook for ChatGPT Recommendations

Searching is changing. The reason is that customers are not only clicking Google results anymore; they're going to AI tools and asking for a recommendation. This means that brands that get listed in these responses will have a strong advantage.

The responses to users' questions are delivered right within the chat window and not off on another website. Thus, it is even more crucial for businesses to get their brand AI SEO up to scratch in order to be picked by the search over their competition. This guide will take you through how AI SEO services can work in an easy way.

What Is AI SEO?

AI SEO refers to engineering content within AI tools like ChatGPT, Gemini, and Perplexity so that it can be found, read, and quoted within the generated output. While "classic" SEO is focused on ranking pages on Google's results pages (and now within results pages above), AI SEO is practiced in conjunction with that end goal, i.e., as an SEO agency, you would work AI SEO in much the same way as you would work SEO for traditional web results pages.

For example, to land your brand on page one of Google's results pages, but now in addition to that, you would also work to get your brand mentioned within the answer itself that appears above traditional results pages, above the fold within results pages.

How ChatGPT Decides Which Brands to Recommend

ChatGPT does not have a live index of the entire web as Google does. The generative AI model relies on the data it was trained on, plus the web search function that is built into the chatbot itself. The chatbot can also be configured to incorporate third-party data from review sites, forums, and news.

Therefore, the brand needs to have mentioned with clear facts and reviews on other web pages - not just the brand's own website. That is where the generative engine optimization services can come in to ensure that a brand's facts, reviews, and areas of expertise are presented on the web in a format that chatbots can use.

SEO vs AEO vs GEO: What's the Difference

These three terms are often misused, but we can provide you with a quick overview so you can learn more.

All three elements are crucial to optimization efforts; therefore, AEO answer engine optimization services are typically bundled with AI SEO services to form one comprehensive SEO project for clients.

How to Get Your Brand Recommended by ChatGPT?

A few things consistently move the needle:

It is worth noting that all of this work is intended to be able to support strong writing, not to replace it. By making content more easily liftable and more trustworthy, one can ensure that the models are able to find and use it easily.

How does Anviam help brands show up in AI Answers?

The report line item for "brand mentions in AI answers" is a standard we have implemented for our work with clients in the fitness space, home services, and SaaS as well as other verticals. Similar to the tracking of organic traffic in search, we start by completing an SEO audit to see how a brand's content surfaces in the AI answers generated by ChatGPT, Perplexity, and the Google AI Overviews.

Our aeo answer engine optimization services modify existing information to make it directly citable. We also provide generative engine optimization (seo) services that build off existing information in a model's generative output that contains mentions of third-party information. Additionally, we can provide the necessary schema and other technical cleanup for your website so that the search engines can properly read the information on the pages.

Frequently Asked Questions

SEO is the practice of getting a web page to rank on Google search results. AI SEO is a secondary goal to that end: to get your brand's name quoted or mentioned in AI-generated answers, such as in ChatGPT.

Write a list of the direct answers to questions that you would like your website to return. Ensure that the list of answers is packed full of facts and current data. Get your brand mentioned on other independent sites and pages that models trust (review sites, industry publications, etc.). Make sure your website's pages of content can be read by models by adding the website's content to the structured data and schema markup.

A brand's traditional SEO is the foundation that the AI SEO work is built upon. Just as strong traditional SEO increases a brand's chances of being ranked higher on Google, strong AI SEO increases a brand's chances of being recommended by ChatGPT.

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