Result-Driven Digital Marketing

UI/UX Design: Web & Mobile

Design that is as usable as it is beautiful, research-led UI/UX for web and mobile that reduces friction and lifts conversions.

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Great design is invisible: users get what they came for without thinking about it. Poor UX quietly costs you customers through confusion, friction and frustration. As a results-driven UI/UX design agency, Anviam designs products and interfaces that are intuitive, accessible and built to convert.

We combine user research, interaction design, polished UI and usability testing, so decisions are grounded in how real people behave, not opinion. The result is a product that feels effortless and performs commercially.

Whether you are designing a new product, redesigning a confusing interface, or building a design system to scale, we shape the work around your users and your goals.

How we approach UI/UX

Design that works is a process, not a coat of paint. Four stages, grounded in evidence.

1

Research

Understand your users, their goals and where they struggle today.
2

UX

Information architecture, flows and wireframes that remove friction.
3

UI

Polished, on-brand, accessible visual design and components.
4

Testing

Validate with real users and iterate before and after launch.

User research and insight

Good design starts with understanding people. We research your users, their goals, context and pain points, through interviews, analytics, and usability review, so the design solves real problems rather than assumed ones.

This evidence base is what separates design that converts from design that merely looks current.

User interviews & personas
Analytics & behaviour review
Journey mapping
Usability audits
Competitor analysis
Jobs-to-be-done

Related: Conversion rate optimisation

Information architecture and flows

If users cannot find what they need, nothing else matters. We design clear information architecture and user flows so people move smoothly from arrival to goal, with the fewest steps and the least friction.

We prototype and test flows early, so structural problems are fixed before expensive design and build.

Information architecture
User flows & journeys
Navigation design
Wireframing
Task & step reduction
Content structure

UI design and design systems

On top of solid UX, we craft polished, on-brand interfaces that feel considered and trustworthy. For products and larger sites, we build design systems, reusable components and patterns, so design stays consistent and teams move faster.

A design system is an investment that pays off every time you add a feature or page.

Visual UI design
Design systems & components
Brand-consistent interfaces
Responsive design
Interaction & micro-animation
Developer-ready specs

Related: Web design & development

Prototyping and testing

We prototype interactive designs and test them with real users before committing to build. This catches usability problems when they are cheap to fix and gives you confidence that the design works, backed by evidence, not opinion.

Testing also builds internal alignment: it is hard to argue with watching real users succeed or struggle.

Interactive prototypes
Usability testing
A/B and preference testing
Feedback synthesis
Design validation
Iteration before build

Accessibility and inclusive design

Accessible design is better design, for everyone. We design to accessibility (WCAG) standards so your product works for people with a range of abilities, devices and contexts, widening your audience and reducing legal risk.

Inclusive design also tends to be clearer and simpler, which lifts conversion for all users.

WCAG-aligned design
Colour contrast & legibility
Keyboard & screen-reader support
Inclusive patterns
Accessible forms
Accessibility review

Related: Website accessibility

Handoff, build and iteration

Design is only valuable once it ships. We provide developer-ready specs and assets, support the build to keep quality high, and keep improving the product after launch based on real usage data.

Because we also build, design and development stay joined up, so nothing is lost in translation.

Developer-ready handoff
Design QA during build
Post-launch improvements
Analytics-informed iteration
Ongoing design support
Design-to-dev alignment

Related: Web design & development

Why UI/UX pays back

Design is one of the highest-return investments you can make: it lifts conversion across everything you do.

Up to 2x: conversion uplift is achievable from strong UX (varies by product)
Every £1: in UX returns many times over in reduced friction and support
First: impressions are largely about design and usability
Retention: good UX keeps users coming back, not bouncing

The Anviam difference

Typical agency

Anviam

Basis

Opinion & trends

Research & testing

Focus

Looks

Usability and conversion

Consistency

Ad hoc screens

Design system

Accessibility

Ignored

WCAG as standard

Handoff

Static files

Developer-ready, build-supported

After launch

Done

Iterated on real data

How we deliver UI/UX

Research

We understand your users, goals and current friction.
Structure

We design information architecture and flows.
Design

We craft polished, on-brand, accessible UI.
Prototype

We build interactive prototypes to test.
Test

We validate with real users and refine.
Handoff & iterate

We support the build and improve post-launch.

UI/UX design packages

50% off all projects booked before Christmas

UX Audit

£1,200 From £600 one-off 50% off

A clear, prioritised list of UX fixes

Included

Heuristic & usability review
Analytics & journey analysis
Prioritised recommendations
Quick-win fixes
Readout session

Not included

Full redesign
Design system
Build support

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Product Design

£5,000 From £2,500 project 50% off

Designing or redesigning a product or site

Included

User research
UX & wireframes
Polished UI design
Interactive prototype
Usability testing
Developer handoff

Not included

Large design systems
Ongoing retainer

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Design System

Custom

Scaling design across a product or org

Included

Everything in Product Design
Component library & tokens
Documentation & guidelines
Accessibility built in
Dedicated designer
Ongoing support

Not included

Nothing held back, scoped to your needs

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Project prices shown include 50% off when booked before Christmas (indicative, GBP, excl. VAT). Design systems are quoted after a free scoping call.

Frequently asked questions

What is the difference between UI and UX?

UX (user experience) is how a product works, its structure, flows and usability. UI (user interface) is how it looks, the visual design and components. Great products need both, which is why we deliver them together.

How much does UI/UX design cost?

A UX audit starts from £600, product design from £2,500, and design systems are custom (all currently 50% off before Christmas). We give a clear proposal after understanding your scope.

Do you design for mobile as well as web?

Yes. We design responsive web and native/mobile app interfaces, always mobile-first, so your product works beautifully on every screen.

Can you work with our existing brand?

Yes. We design within your brand guidelines, or help evolve them, so the product feels unmistakably yours.

Do you test designs with real users?

Where possible, yes. Usability testing catches problems early and gives confidence the design works. It is included in our Product Design and Design System engagements.

Will developers be able to build your designs?

Yes. We provide developer-ready specs, assets and components, and because we also build, we can support the development to keep quality high.

Can good UX really increase conversions?

Significantly. Removing friction, clarifying messaging and improving flows routinely lifts conversion, often the highest-return change you can make, which is why UX pairs so well with CRO.

Do you only design, or also build?

We do both. Because our designers and developers work together, designs are realistic to build and nothing is lost in handoff, so you get a polished, working product rather than pretty mockups that are hard to implement.

Can you improve an existing product's UX?

Yes. Our UX audit pinpoints the friction losing you users, and we redesign the highest-impact flows first, so you see gains quickly without needing a full rebuild.

How long does a UI/UX project take?

A UX audit takes one to two weeks; a product-design project typically four to eight weeks depending on scope; design systems longer. We confirm a timeline after an initial scoping call.

What tools do you design in?

We design in industry-standard tools such as Figma, and deliver developer-ready files and shared, interactive prototypes, so your team and ours can collaborate, review and sign off easily.