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SaaS

How We Unlocked AI Visibility & LLM Traffic Growth

A B2B SaaS brand was invisible in AI answers. We built a GEO/AEO programme that earned citations in ChatGPT, Perplexity and Google AI Overviews.

Cited
in ChatGPT & Perplexity
↑
AI-referred traffic
New
pipeline from AI search

The challenge

The brand ranked respectably in classic search but was absent from AI-generated answers, the exact surface its technical buyers were increasingly using to shortlist vendors. Competitors were being cited; they were not.

Our approach

  • Mapped the priority prompts and questions buyers ask AI assistants
  • Restructured content for machine extraction, clear answers, definitions, comparisons
  • Built authority and structured data to earn AI-engine trust
  • Monitored brand citations across ChatGPT, Perplexity and AI Overviews

The results

The brand began appearing in AI-generated answers for its priority queries, a lead source it previously had no presence in, while its classic organic rankings held and strengthened.

“The AI visibility work is genuinely leading-edge. We're being cited by ChatGPT and Perplexity for our priority queries, that's lead flow we didn't have.”
Andrew Gandolfo · Head of Digital
GEOAEOChatGPT marketing

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