Google's Sep 2019 Update: Reviews Rich Results Explained

To cut short of all the extra information you might be seeing, here's what the review rich results will consider from now on:

2. Markup shall require a "name" property - Basically, while putting up a review on Google, it has become a must to specify the name of the product that is being reviewed, for it to be shown on the review rich results.

3. Reviews that are self-serving will be avoided - Google will no longer consider reviews that have been posted about an entity on its own website through a 3rd party widget or directly via their markup. These may be false and are not beneficial to the user.

Here's what Google said: We call reviews "self-serving" when a review about entity A is placed on the website of entity A - either directly in their markup or via an embedded 3rd party widget.

References: https://9to5google.com/2019/09/16/google-search-star-ratings/

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