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Healthcare & MedSpa

How We Recovered Lost SEO Value for a MedSpa Chain

A multi-location medspa group had lost organic visibility after a site migration. We rebuilt technical foundations and local presence to recover rankings and bookings.

40–85%
organic traffic recovery
Top 3
local pack rankings restored
↑
treatment-enquiry bookings

The challenge

Following an unplanned site migration, the group's organic traffic dropped sharply. Location pages had been consolidated incorrectly, internal links were broken, and local rankings for high-intent treatment searches had collapsed across several clinics.

Our approach

  • Full technical audit, fixed redirects, restored lost URLs and repaired internal linking
  • Rebuilt location pages for each clinic with unique, locally-relevant content
  • Re-established Google Business Profiles and local citations per site
  • Recovered and strengthened topical content around priority treatments

The results

Within two quarters the group recovered the organic traffic lost in the migration and restored top-three local rankings for priority treatments across its clinics, turning local search back into a dependable patient-acquisition channel.

“They told us the truth about what wasn't working before we had to ask. Twelve months in, organic is now our largest acquisition channel.”
Chip Cooper · VP Growth
SEOAEOWeb development

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