Know How Voice Search Will Impact SEO in 2019?

According to a study, by 2020, 30% of all website sessions will be administered without a screen.

One question that should rise now in your mind is:

What's the reason behind the wide acceptance of voice search?

Voice search allows users to browse the Internet and consumer information without actually scrolling through sites on desktops and mobile devices.

Let's understand voice search a bit more:

What Is Voice Search?

Voice search allows users to speak into a device in a search query to generate results. It has eliminated the tedious task of typing keywords into a search query to generate results.

Audio technology uses speech recognition to interpret what users are saying with extreme precision. The result is then delivered orally to the users.

It might seem like a brand-new concept, but voice search technology has been around for a while. Programs such as speech-to-text and voice dialing are examples of voice search.

Impact on SEO

Well, if you are thinking that SEO is no longer important, just because Siri and Alexa are giving good results, then you may be wrong here!

Before proceeding further, let's have a look at some statistics:

The above stats and figures can help you understand why the big players in the market are giving importance to voice search.

People are using it and brands are aware of this. They don't want to be left behind. Voice search may very soon even become the biggest search methods, and if brands don't optimize correctly, they might be buried by their competitors.

What are the benefits that are driving people to use voice search?

Voice search is good because:

1. It increases the search speed

The search platforms cannot match the speed of voice search due to its convenience. A user just needs to say a query vs. typing the query on the laptop or mobile phone.

2. Productivity is enhanced

3. The access is massive

How Does Voice Search Affect SEO?

SEO practices are sure to get affected by these technological changes and a business needs to be prepared and ready as users adopt the future of search.

Google wants to know the user's intent to make sure they give them the best results to their problem/inquiry.

#1- Interrogative statements

#2- Devices

#3- What We Are Searching For

#4- Ensure Your Website Loads Quickly

This is just like traditional search engine optimization.

Google voice search favors websites that load quickly like SEO.

Ensuring that:

#5- Writing the way that we speak

Typically, a voice search result is written at a 9th-grade reading level.

With different voice search engines already introduced in the market, here are some optimization tips that will help you target each of them.

No matter what search engine you give value to, the two main areas to pay attention to should be local listings and featured snippets.

To round up:

Investing in voice search optimization will improve brand awareness, online purchases, and revenue.

A study found that voice search eCommerce resulted in $1.8 billion in Amazon revenue. This figure is expected to increase to $40 billion by the year 2022.

The influence of voice search is ever-growing and its popularity and professional use are still on the rise. Optimizing the website for voice search now will keep you ahead of the competition and see strong voice search rankings that will effectively grow your brand in the long term.

So make sure that the business adapts to the structural changes. Just make sure that all the pages are properly optimized for voice search. Voice UX is at its peak, hence it's the right time to hit the change button and stand out among your competitors.

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